Video Marketing :: High Traffic
Guest posting has been viewed as an honest and respectable approach to get links. Google has been very generous about compensating connections that were gained authentically and with quality and punishing those that were obtained singularly with the end goal of increasing clicks to their site. While guest posting is not the best thing to incorporate in your SEO procedure, there are distributers and content developers who still think of it as great practice, and there is no loss if you see it the same way.
Writing guest posts for popular blogs is an effective way to increase your own blog traffic, spread your message and grow your community. If you’re trying to up your blogging game, guest posting should no doubt be one of your big goals.
But how can you stand out in a cluttered field of aspiring guest bloggers? We all know it’s essential to write an awesome post. But what makes a post awesome? And what else can you do to convince an oh-so-busy blog editor to give your writing a shot?
As editor of Brazen Careerist’s blog, I sort through dozens of pitches and posts every week – and press “delete” on most of them. Here are seven things you can do to keep your post out of that virtual trash and filed in the to-publish folder:
1. Research whether the site you’re pitching has already written on the topic you’re proposing
You can do this with a simple Google search. Let me Google that for you. Seriously. A little Google action here is the easiest thing you can do to make sure your post is at least considered. Because no blog will want to publish a post on the same topic they covered last week.
2. Make your topic unique
Funny how this is the MOST BASIC concept, and yet SO MANY PEOPLE don’t do it. 6 Ways to Improve Your Resume or How to Use Social Media to Get a Job have been written a zillion times before. Those might get placed on a mediocre blog, but blogs with quality editors have higher standards.
That means you should put time into coming up with an angle that hasn’t been written about before, one that’s new in some way. Or maybe it’s simply your perspective that’s new.
What can you say that’s unique? That’s thought-provoking? That gets the gears turning in my head in a way they haven’t turned before?
3. Take the time to figure out exactly who to pitch at the publication you want to write for, and address your pitch email to that person
This ONE detail tells me how much you care about getting published on our blog or whether you simply want to get published on any blog. Addressing your pitch to me shows you did enough poking around to figure out that I’m the editor, which means there’s a good chance you did some research on what our readers care about, too.
It also shows you value the editor’s time, which will make them that more likely to want to work with you.
4. Demonstrate that you’ve read the blog
This sounds like another obvious one, doesn’t it? But you wouldn’t believe how many pitches editors get from people who haven’t even looked at the blog and aren’t familiar with its readership. Letting the editor know that you do, in fact, read the blog regularly – or have at least read it thoroughly before pitching – will put you leaps and bounds ahead of everyone else.
You can do this through flattery, by telling the editor how much you loved the last post she ran on, say, entrepreneurship, or you can do this by pitching a topic that’s directly in line with what readers care about. Which brings us to…
5. Pitch an angle the blog’s readers actually care about
Offering a unique pitch isn’t enough. You could have a fabulous angle, but if it’s not along the lines of what readers want to learn, it will get deleted, simple as that.
Here’s a quick example. At Brazen, we write about careers for young professionals. Every so often I get a pitch for some career topic that affects retirees. And I want to scream, DID YOU LOOK AT THE BLOG?
A solid pitch or post is not just about the topic, it’s also about readers. Will the blog’s readers care about your idea?
6. Write a concise introduction
By far the biggest weakness I see in guest posts is the introduction. Some writers take far too long to get into the meat of the post. Yes, you want to pull readers into your piece right away, and it can take a few sentences to do that. But if you take too long to get to the point, you’ve lost our attention.
One approach that sometimes helps writers with this problem is writing the meat of the post first, then circling back to create an introduction that’s in line with the rest of the content, one that prepares the reader to learn a few main points.
Remember, the first two paragraphs aren’t only the readers’ first impression of your work, they’re also your editor’s first impression. Introductions can make or break a post, so make yours awesome.
7. Make it easy for the editor to say YES
If you’re easy to work with, editors will want to work with you again and again. That means following all of the steps above, and then turning in a well-crafted piece that’s grammatically clean.
If you’re smart, you’ll even have a writer friend edit your post before you turn it in, so it’s as sharp as possible when your editor takes a look. The fewer changes I have to make to your piece to make it publish-able, the more likely I’ll be to read and accept your next pitch, too.
Because let’s face it: placing one guest post can do great things for your platform, but establishing a relationship with an editor who enjoys working with you and wants to publish your work again and again – that’s even better.
The article (courtesy of http://alexisgrant.com/2012/06/28/placing-guest-posts/) will give you all the necessary information on guest posting the benefits attached.